Design has been recognized as a key approach to a world in flux. But the great embrace of Design, also drives great noise. Everyone talks Design. Everyone thinks Design. Anyone can design.

In this maze of sameness lurks the ghost of status quo. But also a new beginning; an emerging new approach to Design, and a landscape of opportunities for how to cut through the noise and radically change business and society.

These are the Frontiers of Design.
And those who master them will lead.

As part of the 20th anniversary of the design firm Doberman, The Frontiers of Design is a short film interviewing 20 influential organizations and designers about what’s next for Design. Together they form a diverse patchwork of perspectives across industries, disciplines and markets.

This is not a quest for The Answer. Because there is no holy grail. On the contrary, this is the beginning of a journey to uncover clues and spark an industry-wide dialogue about the challenges, opportunities and responsibilities at the Frontiers of Design.

We hope this dialogue can inspire change. If you want to explore more, discuss or share your thoughts, join the conversation on Twitter #frontiersofdesign.

Exclusive screenings of The Frontiers of Design is available on request and planned throughout 2018. If you’re curious about arranging a screening at your company or event, we’re happy to help out.

Please send an email to and we’ll go through the details.

  • View previous screenings

A film by Doberman

Concept & Script: Doberman
Interviews: Doberman

Director: Marcus Storm
DoP: Lionel Cabrera
Producer: Carl Sander
Editors: Marcus Storm & Robin Oljelund Kjellberg
Still Photography: Marcus Storm & Carl Sander
Music: Amadeus Rudolfsson
Production Company: Tarot Pictures

A special high five to the industry that has challenged and inspired us at Doberman over the last two decades. Here’s to the next 20 years.

And many thanks to all of you kind people out there that has helped us make this project happen.

We are forever grateful.